Errol Veloso

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Errol Veloso

Product Design

Based in Portland, OR, I help teams untangle problems, drive system-level impact, push craft, and do my part reaching business goals.

Previously at Tally, a debt payoff product, we took on the complex challenge of debt solving not only for the functional and technical but the emotional, unspoken side to finances— designing where financial automation, behavior, and emotion meet.

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Recent Work

Deeper dives on request.

Design System

Driving co-ownership, building for efficiency, and unlocking scale

Design Tokens

SDK Design

Design Tokens

SDK Design

Laying foundations for a fully white-label SDK with a 0 to 1 design tokens system

SDK Design

iA

Partnerships

SDK Design

Strategic Partnerships

Rearchitecting our product from DTC to B2B2C— adapting the one to the many

FTUX

First-time UX, education and, reducing new borrower churn

0 to 1 Product

Behavior

Pairing automation and rewards to drive healthy financial habits

Brand Identity System

Errol Veloso

Errol Veloso

Errol Veloso

Recent Work

Driving co-ownership, building for efficiency, and unlocking scale

Laying foundations for a fully white-label SDK with a 0 to 1 design tokens system

Rearchitecting our product from DTC to B2B2C— adapting the one to the many

First-time UX, education and, reducing new borrower churn

Pairing automation and rewards to drive healthy financial habits

Meeting you where you’re at— crafting a technical and human brand language

Previous

Building product modularly— maturing our design process

Financing funnel optimizations— improving loan attachment and conversion rates

Designing and building a marketplace

Designing for trust